A symposium is no symposium without lectures. The lecturers will talk to us about various subjects from their field of expertise and try to show us a different view on Entertainment and IT!
The future of BlenderBeing a 3D enthusiast, journalist, talent scout, teacher, a 3D Artist, 3D animator, technical artist, Edwin met the most extraordinary people like most of the talented 3D Artists in the Netherlands, sat down with international hero's like Star Wars Visual Effects Supervisor John Knoll and Professor Paul Debevec, known for his work on HDRI, Digital Recreation of humans, scanning methods and so on. As a 3D enthusiast he will speak about Blender and what it can bring us in the near future!
Edwin van het Bolscher 3dhype
Ray tracing in gamesHistorically, rendering technology for games is based on the z-buffer (or scanline) algorithm. The fundamental limitations of this algorithm led to the development of a large number of approximative extensions that handle shadows, reflections and indirect light, and, in practice, a complex and costly development process. Recent advances in CPU and GPU technology enable the use of ray tracing as an alternative algorithm for rendering. Ray tracing offers an elegant and intuitive approach to realistic image synthesis, and is currently held back by a single challenge: its hunger for raw performance.
Jacco Bikker Utrecht University
Evolving marketing with ITRecent technologic advancements together with the ease and speed that these technologies become available have a big impact on the creative (marketing) industry. Drones delivering pizzas, music written with nothing but data, stores that use facial recognition to get rid of check-outs. The ‘creative technologist has become a common phenomenon in the creative industry. Ramin himself has designed a plugin to save you from seeing Game of Thrones spoilers in your browser and a shirt which visualizes your favourite music so the DJ knows what to play next. He will be talking about the influence of technology in the development of marketing and communication.
Ramin Bahari ramin.nl
Not knowing and experimentationTo repeat something that has been done a million times before might provide a safe income. It might give you reassurance that you can do it, because many did it before. Doing something that is new can be scary. So maybe you choose to stick with what you already know. But somewhere inside you, you can feel this gentle pull towards something. An interest in something new, something exciting that is just around the corner. Not clearly visible yet, but you can almost hear it calling you, asking you to explore this new terrain. Through examples of Sefrijn’s work and that of other artists we will look at the process of walking this new unpaved road. At beautiful unexpected successes and the almost inevitable failures. It is a talk about going beyond the traditional definitions of disciplines, towards doing that which interests you and makes you happy, and the world a little bit nicer, better or just a bit more fun.
Sefrijn Langen sefrijn.nl
Hyper-RealityState-of-the-art Virtual Reality technology can offer amazingly immersive entertainment, creating the illusion that you are in a different world. However, there are still some important limitations. For example, you are still restricted to a limited area in which you can move freely and virtual environments do not match the physical environments, Hyper-reality is created by combining virtual objects and environments with those in the real world. So when you pick-up a flashlight in-game, you actually have to pick it up physically or when you see a fire in-game you can actually feel the heat. This creates an epic experience, where you and your friends can become superheroes in your own story!
David de Meij
Creative codingDetailed information will follow soon!
Conceptual gamedesignDetailed information will follow soon!
Charlotte van Grunsven